Writing guides

Each page below takes one specific thing that makes text read as machine-written — an em dash pile-up, a cover letter that opens with "I am writing to express my sincere interest", a product description that lists features instead of scenes — and shows the rewrite. They are short on purpose: read one, fix your draft, close the tab.

What is here

• 25 guides, one problem each, with before/after examples pulled from real drafts.
• Every page says plainly what it will not do — no promise of passing an AI detector, no rewrite of your facts or numbers.
• Written to be read on a phone during a commute, not to keep you scrolling.

All 25 guides

• How to make ChatGPT text sound human
  Six concrete edits that make ChatGPT output read like a person wrote it — sentence rhythm, unhedged claims, specific detail, and the words to cut.
• Rewriting a LinkedIn post that sounds like AI
  Why LinkedIn posts read as AI, what the top three lines have to do, and a line-by-line rewrite method you can apply in ten minutes.
• Why your cold email reads as AI-written
  The delivery tells that make a cold email read as generated, plus a 90-word structure that survives a real reader's first two seconds.
• Rewriting an Etsy listing description that reads as AI
  What shoppers scan for in an Etsy listing, why generated descriptions fail the first scroll, and how to rewrite one in four passes.
• The AI tell words, and what to write instead
  A practical list of words and phrases that make text read as generated, with replacements that do not sound like a thesaurus swap.
• Why em dashes give away AI writing
  Em dashes are a weak but real AI signal. Here is how readers notice them, why the cluster matters more than the mark, and what to do instead.
• Writing an apology email that reads as sincere
  A five-line structure for apology emails, the phrases that destroy credibility, and how to state the fix without hedging.
• Product Hunt launch copy that survives the scroll
  The tagline has 60 characters and the first comment decides the day. Structures, real examples, and the phrases that get skipped.
• Rewriting a SaaS hero that sounds generated
  The four jobs of a hero section, why abstract benefit copy fails, and a rewrite method with concrete before/after lines.
• A cover letter that does not read as AI-written
  The three-paragraph cover letter that gets read, the sentences that mark generated text, and how to name one real thing you did.
• Rewriting a blog intro that reads as AI
  Why the first two sentences get skipped, four openings that work, and a method for cutting the warm-up paragraph entirely.
• A freelance proposal that does not read as a template
  The four lines a client actually reads, how to show competence without portfolio links, and the proposal sentences that read as mailed-in.
• Rewriting an app store description that reads as AI
  The subtitle does the ranking work, the first three lines do the selling. How to rewrite a store listing without keyword stuffing.
• Writing a Reddit post that does not read as marketing
  Why promotional posts get removed, what subreddit rules actually check, and how to write a post that survives a skeptical comment section.
• Rewriting AI text when English is not your first language
  Why translated-sounding and generated-sounding are different problems, and a method that fixes both without erasing your voice.
• Rewriting a thread hook so people read the second post
  The first post in a thread has one job. Structures that work, the hooks that read as generated, and how to keep a thread honest.
• Rewriting a newsletter intro that gets skipped
  Subscribers skip your intro to reach the links. Here is how to make the intro earn its place, or cut it entirely.
• AI writing tells: a checklist for before you send
  A short pre-send checklist covering hedging, rhythm, specificity, word choice and formatting — plus the two tells that actually matter.
• Cleaning chatbot artefacts out of published copy
  As an AI language model, I cannot — how chatbot artefacts end up in published pages and the checks that catch them before they ship.
• Making AI text sound like you wrote it
  How to extract your own writing patterns and apply them to generated drafts — the four things worth copying from your own past writing.
• Résumé bullets that sound AI-written
  Six patterns that make AI-written résumé bullets obvious to a recruiter, and the rewrite that turns each one into a line you can defend in an interview.
• Amazon listing descriptions that sound AI-written
  The generated-copy tells that show up in Amazon listings, and a fifteen-minute pass that puts the answer to the buyer's question above the fold.
• YouTube descriptions that sound AI-written
  What makes a generated YouTube description obvious in the first two lines, and how to write one that survives past the preview cut.
• Support replies that sound like a bot
  Generated support replies fail in a predictable way: they restate the question before answering it. Here is the ordering that makes a reply read as help.
• Turning an AI meeting summary into an update people read
  AI meeting summaries are chronological and complete. An update people read is neither. How to convert one into the other in ten minutes.
• Etsy listing SEO checklist: title, tags, description | ShipCopy
  The order things actually rank in on Etsy, a title formula that survives the character limit, how to spend all 13 tags, and what belongs in the description.
• How to fill all 13 Etsy tags without wasting one | ShipCopy
  A repeatable way to fill 13 Etsy tags from the words buyers actually type, and the four patterns that quietly waste slots.
• Amazon listing description: a template by product type | ShipCopy
  What belongs in an Amazon description now that bullets carry the weight, plus a block-by-block template and the phrases that read as generated.
• Shopify product description template, by product type | ShipCopy
  A block structure for Shopify product descriptions that works for physical goods, digital downloads and apparel, plus the collection text most stores forget.
• Etsy seller ops: the weekly checklist most shops skip | ShipCopy
  A weekly operating routine for a small Etsy shop: the numbers to check, the listings to refresh, and the five records that stop a bad month being a surprise.
• Freelance invoice template with payment terms that get paid | ShipCopy
  The fields a freelance invoice needs, the four payment terms worth offering, and the late-fee wording that survives a pushback.
• How to chase an unpaid invoice without losing the client | ShipCopy
  A four-step sequence for overdue invoices: the reminder, the escalation, the pause, and the final letter, with wording for each.
• Six freelance contract clauses that prevent the usual fight | ShipCopy
  The clauses that decide most freelance disputes: scope, revisions, IP, confidentiality, termination and late payment, in plain language.

Free tools

• Etsy 13-tag filler — type one product phrase, get thirteen tags to edit, each capped at the 20 characters Etsy enforces. Runs in your browser, nothing uploaded.
• AI-tell checker — paste a draft and see the phrases and rhythms that make it read as generated.

If you would rather not do it by hand

ShipCopy rewrites a draft you already have — in one of three modes: make it read human, turn a product description into launch copy, or turn a plain-language request into a reusable prompt. Six output formats, 13 languages. 10 generations free, no card required.